Includes bibliographical references (p. 387-409) and index.
Contents
Prologue : diminution of light -- Introduction : Disneyland in September -- pt. 1. A contemporary perspective on symbols. Mustering the symbols -- Symbols -- Dynamics of symbols -- pt. 2. Clash and commonality. Globalization of symbols -- Traditional symbol dualities -- Contemporary symbol dualities -- Contemporary symbol alignments -- pt. 3. The battle of symbols. Putting symbols into battle -- Creating symbols : the entertainment industry -- Creating symbols : the advertising industry -- Transmission of symbols : media & communications -- Managing symbols -- Understanding symbols -- Emerging global dynamics -- Epilogue : looking for home.
