| Description |
x, 244 p. : ill. ; 24 cm. |
| Series |
LEA's communication series
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang. |
| Subject |
Mass media -- Psychological aspects.
|
| Added Author |
Lang, Annie.
|
| ISBN |
0805807179 (acid-free paper) |
|
