"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Bibliography
Includes bibliographical references (p. 307-349) and indexes.
Contents
Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
