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Print Material
Author Comstock, George A.

Title Media and the American child / George Comstock and Erica Scharrer.

Imprint Burlington, MA : Elsevier, c2007.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.23083 C739m 2007    ---  Available
Description xiv, 373 p. : ill. ; 24 cm.
Note "Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Bibliography Includes bibliographical references (p. 307-349) and indexes.
Contents Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
Subject Television and children -- United States.
Mass media and children -- United States.
Mass media and teenagers -- United States.
Children and violence -- United States.
Youth and violence -- United States.
Added Author Scharrer, Erica.
Comstock, George A. Television and the American child.
ISBN 0123725429

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