| Description |
xi, 323 pages : illustrations ; 24 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references (pages 279-302) and index. |
| Contents |
Why media distribution matters: a critical interlude -- Tracing the path: how news video reaches online viewers. Mapping sociotechnical systems that deliver media ; To turn it on and have it play: the MSNBC.com video player ; Clip & share: engineering for the conversation economy -- Out of one, many. Breaking apart the monolith: considering contemporary media organizations ; Friends of mine, friends of theirs: the origins of Newsvine ; Different things to different people: Newsvine and MSNBC.com ; If we're not online, we don't exist: 'The Rachel Maddow Show' builds a web presence ; The Maddow Blog is born -- Mass reach and mass media. One size does not fit all: heterogeneous audiences and proliferating brands ; One size does fit all: engineering flexible architectures ; Mass reach with and without mass media -- Conclusion. |
| Subject |
Online journalism -- Social aspects.
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Television broadcasting of news -- Social aspects.
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Marketing channels -- Social aspects.
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| ISBN |
9780300197501 (paperback ; acid-free paper) |
|
0300197500 (paperback ; acid-free paper) |
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