| Description |
x, 430 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Research paradigms, television, and social behavior : the complexities of studying a complex medium / Gordon L. Berry -- Television research : past problems and present issues / George Comstock -- Major paradigms and issues in television research : fields of dreams, world of realities / Edward L. Palmer -- Designing experiments on television and social behavior : developmental perspectives / L. Monique Ward, Patricia M. Greenfield -- Quasi-experimental research on television and behavior : natural and field experiments / Tannis M. MacBeth -- Class, communication, and the black self : a theory outline / Richard L. Allen -- Qualitative approaches to the study of the media : theory and methods of Hermeneutic empiricism / James A. Anderson -- Taking the interpretive turn : qualitative research of television and other electronic media / Thomas R. Lindlof and Timothy P. Meyer -- Analysis of television content / Carolyn A. Stroman and Kenneth E. Jones -- Intersection of instructional television and computer-assisted instruction : implications for research paradigms / Kevin A. Clark -- Barney & friends as entertainment and education : evaluating the quality and effectiveness of a television series for preschool children / Jerome L. Singer and Dorothy G. Singer -- Studying television violence : a research agenda for the 21st century / John P. Murray -- Research paradigms, television, and social behavior : a scientist's contribution to initiating social change / Joy Keiko Asamen. |
| Subject |
Television broadcasting -- Social aspects.
|
|
Television -- Psychological aspects.
|
|
Television and families -- Research.
|
|
Television and teenagers -- Research.
|
|
Television and children -- Research.
|
| Added Author |
Asamen, Joy Keiko, 1953-
|
|
Berry, Gordon L.
|
| ISBN |
076190655X (pbk. : alk. paper) |
|
0761906541 (cloth : alk. paper) |
|
