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Author
Ferguson, Sherry Devereaux.
Title
Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.
Imprint
Thousand Oaks, Calif. : Sage Publications, c2000.
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Call No.
OPAC Message
Status
Axe 3rd Floor Stacks
303.38 F381r 2000
---
Available
Description
xvi, 296 p. ; 24 cm.
Series
Sage series in public relations
Bibliography
Includes bibliographical references (p. 263-282) and indexes.
Subject
Public opinion.
Public opinion polls.
Mass media and public opinion.
ISBN
0761915311 (pb : acid free)
9780761915317 (pb : acid free)
0761915303 (hc : acid-free)
9780761915300 (hc : acid-free)
Standard No.
UKM bA071280
NLGGC 191891312
IG# 0761915303
IG# 0761915311
YDXCP 100218876
YDXCP 100218877
NZ1 5536032
AU@ 000021662870
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