What are polls and surveys? And why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls -- Epilogue -- Appendix A. Standards for disclosing information about the methodology of public polls -- Appendix B. Sample tolerances (sampling errors) for samples of different sizes.
