| Description |
vii, 267 p. ; 23 cm. |
| Series |
Globalization |
|
Globalization (Lanham, Md.)
|
| Bibliography |
Includes bibliographical references (p. 233-256) and index. |
| Contents |
Introduction. If the devil is in the details, as is often said, then why is the rhetoric of globalization built on such skimpy facts? How Globaloney came to be written -- The globaloney syndrome. How Claire Booth Luce and Henry A. Wallace started the globaloney debate -- Blame it all on Adam Smith. Did the Father of Economics invent the rhetoric of globaloney? -- Michael Jordan and NBA Global Fever. Is Michael Jordan the human face of post-modern anti-globalism? What basketball does and doesn't teach us about globalization -- The beautiful game and the American exception. Soccer is the global game. Why isn't it also America's game? What does this mean for the argument that globalization is merely Americanization? -- Globalization as McWorld. What can McDonald's really tell us about globalization? -- Globalization versus Terroir. Does globalization homogenize products and tastes - a race to cultural mediocrity? The view from the vineyard -- Grassroots globaloney. Can the grassroots resist globalization? Can culture be preserved? An Italian snail and some American rags suggest an unlikely answer -- Globalization and the French exception. Why do the French hate globalization so? What would French globalization look like? |
| Subject |
Globalization.
|
| ISBN |
0742536599 (pbk.) |
|
9780742536593 (pbk.) |
| Standard No. |
YDXCP 2447159 |
|
