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| Title |
Flavor of the month : why smart people fall for fads / Joel Best. |
|
| Imprint |
Berkeley : University of California Press, c2006. |
|
| Description |
xi, 201 p. : ill. ; 22 cm. |
| Bibliography |
Includes bibliographical references (p. 179-197) and index. |
| Contents |
The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof. |
| Subject |
Social institutions.
|
|
Fads -- Social aspects.
|
|
Diffusion of innovations.
|
| ISBN |
0520246268 (cloth : alk. paper) |
|
9780520246263 (cloth : alk. paper) |
| Standard No. |
9780520246263 |
|
IG# 0520246268 |
|
YDXCP 2387208 |
|
