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Author O'Reilly, Terry Edward.

Title The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.

Imprint Berkeley, Calif. : Counterpoint, c2009.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  306.34 Or3a 2009    ---  Available
Description xxvii, 324 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 301-303) and index.
Summary Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Contents Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.
Subject Advertising -- Social aspects.
Marketing -- Social aspects.
Mass media and culture.
Persuasion (Psychology)
Added Author Tennant, Mike.
ISBN 9781582435800

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