Includes bibliographical references (p. 245-250) and index.
Contents
An introduction to McDonaldization -- McDonaldization and its precursors : from the iron cage to the fast-food factory -- Efficiency : drive-throughs and finger foods -- Calculability : Big Macs and little chips -- Predictability : it never rains on those little houses on the hillside -- Control : human and nonhuman robots -- The irrationality of rationality : traffic jams on those "Happy trails" -- Globalization and McDonaldization : does it all amount to nothing? -- McDonaldization in a changing world : are there any limits? -- Dealing with McDonaldization : a practical guide.
