| Description |
xv, 249 p. : ill. ; 25 cm. |
| Note |
"The authors' novel approach to identifying both persuadable voters and effective micro-targeting techniques provides the most powerful evidence for their argument. The Persuadable Voter reminds us that, overall, the outcome of elections and the face of politics hinge on the ability of parties, candidates, and voters to adapt to each other and to the changing nature of political appeals."--David A. M. Peterson. |
|
"In their outstanding study, Hillygus and Shields take what appears to be a singular topic--how wedge issues affect presidential campaigns--and fully develop a theoretical and empirical analysis of presidential campaigns, voting behavior, electoral strategies, and message framing. . . This work alone should expand the field of research on campaigns, elections, and voter behavior to new areas."--J. Michael Bitzer. |
| Bibliography |
Includes bibliographical references (p. [223]-235) and index. |
| Contents |
Wedge issues in presidential campaigns -- The reciprocal campaign -- Measuring the persuadable partisan -- Capturing campaign persuasion -- The Republican Southern strategy : a case study of the reciprocal campaign -- Candidate strategy in the 2004 campaign -- Conclusions: Consequences for democratic governance. |
| Subject |
Presidents -- United States -- Election.
|
|
Voting -- United States.
|
|
United States -- Politics and government.
|
| Added Author |
Shields, Todd G., 1968-
|
| ISBN |
9780691143361 (pbk.) |
|
9780691133416 (hardcover : alk. paper) |
|
0691133417 (hardcover : alk. paper) |
|
0691143366 (pbk.) |
|
