| Description |
xiv, 257 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 227-240) and index. |
| Contents |
Part I. Maximizing our best interests by expanding our waistlines? The invisible hand meets the unconscious brain -- Is the obesity epidemic a consequence of rational choices? -- Part II. The rise of behavioral economics and soft paternalism : Bank tellers, fighter pilots, and the limits of rationality -- Cashews, coffee mugs, and the birth of behavioral economics -- Kinder, gentler paternalism -- Part III. Unconscious appetites and expanding waistlines : Irrational tastes and bottomless soup bowls -- Impulsive behavior and the battle between our current and future selves -- Part IV. Irrationality at home, office, and hospital : Spacious lawns and long commutes -- Risky feelings and cigarette breaks -- The price of life and the cost of health care -- Marketing and the science of persuasion -- Balancing liberty and the pursuit of well-being -- Can government combat obesity without becoming a "nanny state"? |
| Subject |
Free enterprise.
|
|
Economics.
|
|
Human behavior.
|
| ISBN |
1422126099 |
|
9781422126097 |
| Standard No. |
AU@ 000043242815 |
|
NZ1 12838027 |
|
NLGGC 317859935 |
|
