Great transition / Kenneth Lieberthal and Geoffrey Lieberthal -- Chinese negotiation / John L. Graham and N. Mark Lam -- Hidden dragons / Ming Zeng and Peter J. Williamson -- Short-term results : the litmus test for success in China / Rick Yan -- Entering China : an unconventional approach / Wilfried Vanhonacker -- To reach China's consumers, adapt to Guo Qing / Rick Yan -- Trouble in paradise / Katherine Xin and Vladimir Pucik -- Forgotten strategy / Pankaj Ghemawat