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Print Material
Author Tungate, Mark, 1967-

Title Media monoliths : how great media brands thrive and survive / Mark Tungate.

Imprint London ; Sterling, Va. : Kogan Page, c2004.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.4730223 T834m 2004    ---  Available
Description viii, 261 p. : ill. (some col.) ; 24 cm.
Bibliography Includes bibliographical references (p. [250]-251) and index.
Contents The broadcasters -- The newspapers -- The magazines -- The information providers.
Subject Mass media -- Economic aspects.
Brand name products
ISBN 0749441089

 
    
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