| Description |
60 p. : ill. (some col.) ; 30+ cm. |
| Note |
"Chronology of leadership"--P. 59. |
| Contents |
[Chapter 1]. Profile of a partnership : the founding years, 1893-1927 ; Industry in transition ; Emerging world economy ; Challenges to business ; The young entrepreneurs ; Appeal of a growing market ; The early years ; Changing of the guard -- [Chapter 2]. Planes, trains and cabin bags, 1928-1940. The expanding cigarette market ; Brown and Williamson's growth strategy ; Move to Louisville ; The great train ride ; Raleigh cigarettes are launched ; WINGS takes flight ; Enter Kool and Viceroy ; Arrival of kings -- [Chapter 3]. The age of kings, 1941-1960. Tobacco enters the modern era ; From shortage to new lengths ; Speciality marketer hits its stride ; Raleigh comes around ; Birth of the filter market ; Filter asides ; Coming up to Kool -- [Chapter 4]. Growth, challenge and change : advancing to the future, 1961-1985. American 1961-1985 ; A more challenging environment ; Brown and Williamson expands south ; Looking back : Louisville and Petersburg ; Steps toward consolidation ; Kool climbs to the top ; Pursuit of new products ; New segments ; International on the horizon -- [Chapter 5]. Commitment to the consumer : embracing the vision, 1986-1993. All eyes on the consumer ; Growth in the global marketplace ; Segmentation transforms in the U.S. Market ; Keeping pace with change ; The quality quest : developing superior products ; Manufacturing moves forward ; Preparing for tomorrow. |
| Subject |
Brown & Williamson -- History.
|
|
Tobacco industry -- History.
|
| Added Author |
Brown & Williamson Tobacco Corp.
|
| Added Title |
Brown & Williamson Tobacco Corporation |
|
Brown and Williamson Tobacco Corporation |
|
1st hundred years |
|
