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Author Sobel, Robert, 1931 February 19-1999

Title When giants stumble / Robert Sobel.

Imprint Paramus, N.J. : Prentice Hall, c1999.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.7 So12w    ---  Available
Description xviii, 350 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 337-342) and index.
Contents Osborne Computer : the blunder of ineptitude -- E. J. Korvette : the blunder of hubris -- Kaiser-Frazer : the blunder of ignorance -- RCA : the blunder of nepotism -- W. R. Grace : the blunder of nonstrategic expansion -- Packard : the blunder of downward brand extension -- Schlitz and Pabst : the blunder of cutting corners -- James Ling : the blunder of fighting the government -- Drexel Burnham Lambert : the blunder of isolation -- The Penn Central : the blunder of the mismatch -- Pan American World Airways : the blunder of dependency -- Montgomery Ward : the blunder of the stopped clock -- American tobacco : the blunder of standing pat -- The New York Stock Exchange : the blunder of the narrow view -- Schwinn : multiple blunders.
Subject Business failures -- Case studies.
Success in business -- Case studies.
Other Title Subtitle on jacket: Classic business blunders and how to avoid them
ISBN 0735200599 (cloth)

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