Includes bibliographical references (p. 337-342) and index.
Contents
Osborne Computer : the blunder of ineptitude -- E. J. Korvette : the blunder of hubris -- Kaiser-Frazer : the blunder of ignorance -- RCA : the blunder of nepotism -- W. R. Grace : the blunder of nonstrategic expansion -- Packard : the blunder of downward brand extension -- Schlitz and Pabst : the blunder of cutting corners -- James Ling : the blunder of fighting the government -- Drexel Burnham Lambert : the blunder of isolation -- The Penn Central : the blunder of the mismatch -- Pan American World Airways : the blunder of dependency -- Montgomery Ward : the blunder of the stopped clock -- American tobacco : the blunder of standing pat -- The New York Stock Exchange : the blunder of the narrow view -- Schwinn : multiple blunders.
