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Author Auletta, Ken.

Title Googled : the end of the world as we know it / Ken Auletta.

Imprint New York : Penguin Press, 2009.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.761025 Au51g 2009    ---  Available
Description xiv, 384 p. ; 25 cm.
Bibliography Includes bibliographical references (p. [339]-372) and index.
Contents Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
Summary A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.
Subject Global internet marketing.
Google (Firm)
Internet industry -- United States.
Web search engines -- United States -- History.
Internet searching.
ISBN 9781594202353
1594202354

 
    
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