Description |
xiv, 384 p. ; 25 cm. |
Bibliography |
Includes bibliographical references (p. [339]-372) and index. |
Contents |
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims. |
Summary |
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube. |
Subject |
Global internet marketing.
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Google (Firm)
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Internet industry -- United States.
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Web search engines -- United States -- History.
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Internet searching.
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ISBN |
9781594202353 |
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1594202354 |
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