| Edition |
1st ed. |
| Description |
258 p. : ill. (some col.) ; 32 cm. + 1 DVD (sd., col. ; 4 3/4 in.) |
| Contents |
Starting from scratch (1891-1909) -- That Kansas City spirit (1910-1915) -- Building business and breaking ground (1915-1932) -- Hanging tough in hard times (1933-1951) -- The power of association -- Coming of age (1951-1966) -- The Hallmark Hall of Fame -- The modernist (1966-1980) -- Traditions, transitions, expansion & explorations (1981-2002) -- A second century, a third generation (2002 and beyond). |
|
Contents of accompanying DVD: The magic of ordinary days -- The tradition continues : the story of The Hallmark hall of fame -- Classic Hallmark commercials : Music professor (1982) ; Waiting for Christmas (1995). |
| Summary |
A century ago, the Halls were a poverty-stricken family trying to make their way in a small Nebraska town. Today, they are a golden example of a family that has created a groundbreaking company. Hallmark: A Century of Caring is the inspirational story of an American dream brought to life through hard work, strong values, and a genuine care for both employees and customers. Beginning with a heartfelt introduction from famed poet Maya Angelou, the reader is taken on a journey that follows the Hall family from Norfolk, Nebraska, to Kansas City, Missouri, the eventual home of Hallmark. Through boom times, war times, and the Great Depression, the company grew and flourished, always with the belief that its products and services must enrich people's lives. One hundred years after Joyce Hall first stepped off of the train in Kansas City, Hallmark is poised and ready for the future. This book is an enduring salute to the company and a historic journal of a truly iconic American company. |
| Subject |
Hallmark Cards, Inc. -- History.
|
|
Greeting cards industry -- United States -- History.
|
| Added Title |
Century of caring |
| ISBN |
9780740792403 (hardcover) |
|
0740792407 (hardcover) |
|
