| Description |
xxii, 386 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. 370-378) and index. |
| Contents |
Building blocks for the business -- Introduction to exclusivity -- Integrating intellectual property to maximize both relevance and exclusivity -- Beyond exclusivity--the need for relevance -- Paying for exclusivity: financing and business structuring -- Application of start-up financing to intellectual property -- Drafting the Own it business plan -- Documenting the limited liability company -- The Internet, e-commerce and the new sales paradigm -- Industry examples and approaches -- Patents and patent law -- Copyrights and copyright law -- Trademarks, service marks, brands, and trademark law -- Publicity rights and privacy law -- Trade secrets and trade secret law. |
| Subject |
New business enterprises -- Law and legislation -- United States.
|
|
Intellectual property -- United States.
|
| ISBN |
9781594603914 (alk. paper) |
|
159460391X (alk. paper) |
|
