Description |
xii, 457 p. : ill. ; 23 cm. |
Series |
California studies in food and culture ; 3
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Bibliography |
Includes bibliographical references (p. 387-438) and index. |
Contents |
Introduction : the food industry and "eat more". Undermining dietary advice. From "eat more" to "eat less," 1900-1990 -- Politics versus science : opposing the food pyramid, 1991-1992 -- "Deconstructing" dietary advice -- Working the system. Influencing government : food lobbies and lobbyists -- Co-opting nutrition professionals -- Winning friends, disarming critics -- Playing hardball : legal and not -- Exploiting kids, corrupting schools. Starting early : underage consumers -- Pushing soft drinks : "pouring rights" -- Deregulating dietary supplements. Science versus supplements :"a gulf of mutual incomprehension" -- Making health claims legal : the supplement industry's war with the FDA -- Deregulation and its consequences -- Inventing techno-foods. Go forth and fortify -- Beyond fortification : making foods functional -- Selling the ultimate techno-food : olestra. |
Subject |
Nutrition policy.
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Food -- Marketing -- Moral and ethical aspects.
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Food industry and trade.
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ISBN |
0520240677 |
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