| Description |
xii, 457 p. : ill. ; 23 cm. |
| Series |
California studies in food and culture ; 3
|
| Bibliography |
Includes bibliographical references (p. 387-438) and index. |
| Contents |
Introduction : the food industry and "eat more". Undermining dietary advice. From "eat more" to "eat less," 1900-1990 -- Politics versus science : opposing the food pyramid, 1991-1992 -- "Deconstructing" dietary advice -- Working the system. Influencing government : food lobbies and lobbyists -- Co-opting nutrition professionals -- Winning friends, disarming critics -- Playing hardball : legal and not -- Exploiting kids, corrupting schools. Starting early : underage consumers -- Pushing soft drinks : "pouring rights" -- Deregulating dietary supplements. Science versus supplements :"a gulf of mutual incomprehension" -- Making health claims legal : the supplement industry's war with the FDA -- Deregulation and its consequences -- Inventing techno-foods. Go forth and fortify -- Beyond fortification : making foods functional -- Selling the ultimate techno-food : olestra. |
| Subject |
Nutrition policy.
|
|
Food -- Marketing -- Moral and ethical aspects.
|
|
Food industry and trade.
|
| ISBN |
0520240677 |
|
