Enrollment management and its content / Don Hossler, Frank Kemerer -- Perspectives on pricing / Larry H. Litton -- Optimizing student-institution fit / Terry E. Williams -- Assessing and reducing attrition / John P. Bean -- Outcomes-oriented marketing / George D. Kuh, George H. Wallman -- Using the institutional research office / David L. Davis-Van Atta, Sam C. Carrier -- Organizing the resources that can be effective / A. Steven Graff -- An Integrated enrollment management system / Marian Allen Claffey, Don Hossler.
