Includes bibliographical references (p. 95-99) and index.
Contents
Editor's introduction: Institutional research and strategic planning / Norman P. Uhl -- Assessing the external environment / Robert H. Glover, Jeffrey Holmes -- Research support for marketing / John A. Lucas -- Academic program evaluation / Mary Jo Clark -- Facilities analysis: a tool in strategic planning / Charles L. Wheeler -- Assessing institutional goals / Linda K. Pratt, Donald R. Reichard -- Institutional fact book: catalyst for an integrated institutional research program / Glynton Smith -- Using the Delphi technique for institutional planning / Norman P. Uhl -- Conclusions and additional sources / Norman P. Uhl, Anne Marie MacKinnon.
