Working-class hero -- Perth Amboy -- Zeyde (grandfather) : founder of our family business -- The rise of the merchant -- Working alongside mom & pop -- Independence -- Passion and persistence -- Reinvention -- There goes the neighborhood -- Connection -- Hard times -- If your neighbor has it to sell.
Summary
Business journalist Spector celebrates the history of small, independent retail stores and how mom and pop businesses across the country still thrive on attentive customer service and community support.