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Print Material
Author Tedlow, Richard S.

Title New and improved : the story of mass marketing in America / Richard S. Tedlow.

Imprint New York : Basic Books, c1990.


Location Call No. OPAC Message Status
 Axe Special Collections Whitehead  381.09 T228n  1990    ---  Lib Use Only
Description xi, 481 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [441]-466) and index.
Subject Marketing -- United States -- History.
Marketing -- Case studies.
ISBN 0465050239 : $24.95 ($32.95 Can.)
Standard No. NLGGC 058149686

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