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Author Vulkan, Nir.

Title The economics of e-commerce : a strategic guide to understanding and designing the online marketplace / Nir Vulkan.

Imprint Princeton, N.J. : Princeton University Press, c2003.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  381.1 V976e 2003    ---  Available
Description xv, 218 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. 209-212) and index.
Contents pt. 1. Evaluating E-commerce applications -- E-commerce and the tools of economic analysis -- E-commerce for consumers -- Business-to-business E-commerce -- pt. 2. Designing E-commerce applications -- E-commerce and the principles of economic engineering -- One-to-one trading : direct negotiations in E-commerce -- One-to-many trading : online auctions -- Many-to-many electronic exchanges.
Subject Electronic commerce.
ISBN 069108906X

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