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Author Henthorn, Cynthia Lee, 1963-

Title From submarines to suburbs : selling a better America, 1939-1959 / Cynthia Lee Henthorn.

Imprint Athens, Ohio : Ohio University Press, c2006.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  381.09044 H398f 2006    ---  Available
Description xv, 368 p. : ill. ; 27 cm.
Bibliography Includes bibliographical references (p. 327-356) and index.
Contents Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
Subject Marketing -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Consumer behavior -- United States -- History -- 20th century.
United States -- Social conditions -- 20th century.
ISBN 0821416782 (pbk. : alk. paper)
0821416774 (cloth : alk. paper)
9780821416778 (cloth : alk. paper)
9780821416785 (pbk. : alk. paper)
Standard No. IG# 0821416774
IG# 0821416782
YDXCP 2273016
YDXCP 2273015
NLGGC 294613730
NZ1 10812505

 
    
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