Includes bibliographical references (p. [279]-287) and index.
Contents
Ending the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research.
