| Description |
177 p. : col. ill. ; 25 cm. |
| Contents |
1. History & technology -- 1.1. The smart story : "reduce to the max" -- 1.2. Beginnings : a look back to the year 1972 -- 1.3. Idea mining in North America -- 1.4. Cooperation : Swatch and Mercedes-Benz join forces -- 1.5. Six days through the USA, from Laredo to Bemidji -- 1.6. Smartville : a groundbreaking production concept in Hambach -- 1.7. Design : between individuality, innovation, and art -- 1.8. Model history : a smart family portrait -- 1.9. Smart in the press -- 2. Analysis & prognosis -- 2.0. The future of a project, or, why the smart brand would have to be invented today, if it didn't already exist -- 2.1. Introduction -- 2.2. A brief outline of smart history -- Phase I : from brownfield to greenfield - "not just another car" -- Phase II : from mobility concept to lifestyle product - "cheap & chic" -- Phase III : from niche player to full-line manufactures - "open your mind" -- Phase IV : and back again - "back to the roots" -- 2.3. An accounting after nine years--"lessons learned" -- "Smart thinking" - a microcar as an innovation carrier -- The revolution devours its own children : what remains of the Swatchmobile -- Nothing succeeds like success -- 2.4. Quo vadis smart? -- Climate change - the beginning of a new automotive age? -- Lohas - a car finds its target group -- 2.5. Smartism - in praise of persistence. |
| Subject |
Smart automobile.
|
| Added Author |
Zollter, Jurgen.
|
| Added Title |
Smart car, big deal |
| ISBN |
0760335214 (pbk. : alk. paper) |
|
9780760335215 (pbk. : alk. paper) |
| Standard No. |
QBX a 08025048 |
|
AU@ 000043123898 |
|
NZ1 12520562 |
|
