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Author Heffernan, Margaret, 1955-

Title How she does it : how women entrepreneurs are changing the rules of business success / Margaret Heffernan.

Imprint New York : Viking, 2007.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.0082 H361h 2007    ---  Available
Description xiii, 274 p. ; 22 cm.
Bibliography Includes bibliographical references (p. [257]-260) and index.
Contents 1: Fire in the belly, skin in the game -- The need to achieve -- Zeitgeist -- Niche is nice (and margins are marvelous) -- 2: It ain't what we do, it's the way that we do it -- The value of values -- The power of people -- Leadership as orchestration -- Customer love -- Improvisation -- Help! -- Staying power -- Money isn't everything -- 3: The only failure is not to try -- M & A: marriage and acclimatization -- Birth of a saleswoman -- The new norm.
Subject Businesswomen.
Women-owned business enterprises.
ISBN 0670038237
9780670038237
Standard No. YDXCP 2476994
NLGGC 303117818
NZ1 10914247

 
    
Available items only