Includes bibliographical references (p. 451- 460) and index.
Contents
Good news! -- The three laws of marketing physics : quick quiz : getting your mind engaged -- The science behind marketing physics -- How to triple effectiveness of salespeople, advertising and marketing efforts : first law of marketing physics : overt benefit -- How to find your overt benefit -- The secret to doubling effectiveness at "closing the sale" : second law of marketing physics : real reason to believe -- Proven strategies for real reason to believe -- How to design your new product, service or business for power profits : third law of marketing physics : dramatic difference -- How to craft a dramatic difference -- Frequently asked questions about marketing physics -- The three laws of capitalist creativity -- The science behind capitalist creativity -- How to fuel your brain for maximum productivity : first law of capitalist creativity : explore stimuli -- Multiply your brain by borrowing others : second law of capitalist creativity : leverage diversity -- Go for it! Turning thoughts into reality : third law of capitalist creativity : face fears -- Frequently asked questions about capitalist creativity -- Eureka! Ranch services.
Summary
"Jump Start Your Business Brain details data-proven methods that will make your sales, marketing and business development measurably more effective."-back cover.
