| Edition |
10th ed. |
| Description |
xxx, 730 p. : ill. (some col.) ; 26 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Entrepreneurs: The Energizers of Small Business -- 2. Small Business: Vital Component of the Economy -- 3. Startup and Buyout Opportunities -- 4. Franchising Opportunities -- 5. Family Business Opportunities -- 6. The Role of a Business Plan for a New Venture -- 7. Creating a Competitive Advantage -- 8. Analyzing the Market and Formulating the Marketing Plan -- 9. Selecting the Management Team and Form of Organization -- 10. Choosing the Location and Physical Facilities -- 11. Accounting Statements and Financial Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16. Distribution Channels and Global Markets -- 17. Professional Management in the Growing Firm -- 18. Managing Human Resources -- 19. Quality Management and the Operations Process -- 20. Purchasing and Managing Inventory. |
| Subject |
Small business -- Management.
|
| Added Author |
Moore, Carlos W.
|
|
Petty, J. William, 1942-
|
| ISBN |
0538850779 |
|
9780538850773 |
|
