| Description |
xix, 375 p. : ill. ; 24 cm. |
| Contents |
I. BEING ALL THAT YOU CAN BE -- The very best job in the world -- Getting to the next level -- Why employee size matters : a different way of measuring the four stages -- Becoming a five-star business genius -- II. STAGE ONE : INFANCY -- The supremacy of selling -- Your optimum selling strategy and the four fundamental secrets of selling your first product -- Mastering the copy side of selling -- Secondary, yet important, priorities for stage one businesses -- A quick review of the problems, challenges, and opportunities faced by the stage one entrepreneur -- III. STAGE TWO : CHILDHOOD -- From $1 million to $10 million and beyond : how to break through the one-product-company syndrome -- Innovation, the key to second-stage growth -- Speed : putting ready, fire, aim into your business -- Getting ready -- What are you waiting for? Start firing already! -- Aiming the product -- Aiming the marketing, part 1 : a quick crash course -- Aiming the marketing, part 2 : understanding the buying frenzy -- Ready, fire, aim in action -- A quick review of the problems, challenges, and opportunities faced by the stage two entrepreneur -- IV. STAGE THREE : ADOLESCENCE -- Making the stage three transformation -- Changing into a corporate leader -- Filling your stage three business with stars and superstars -- Bottlenecks, bureaucracy, and politics -- A quick review of the problems, challenges, and opportunities faced by the stage three entrepreneur -- V. STAGE FOUR : ADULTHOOD -- The last big change -- Acting as your company's main investor. |
| Bibliography |
Includes bibliographical references (p. 361-363) and index. |
| Subject |
New business enterprises -- Management.
|
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Entrepreneurship.
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Small business -- Management.
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Success in business.
|
| ISBN |
0470182024 (cloth) |
|
9780470182024 (cloth) |
| Standard No. |
AU@ 000042177585 |
|
NZ1 11629646 |
|
