The pagoda principle -- Who's calling the shots? -- Valuesquake : the shift in work ethic -- The "give a damn" continuum -- The Opie ideal -- Identifying Opies -- Recruiting Opies -- Retention : hang on for dear life -- Compensation : share the love -- Recognition : does anyone notice? -- Management style : zag to avoid the drag -- Turnover : slowing down the endless treadmill -- Orientation and training : buy in from day one -- Communication : laying down the law and keeping it -- Honesty : it's the best policy : what's yours? -- Mentorship : Simon says "lead the way" -- Service : keeping your youngest employees from driving away your oldest customers -- Stone cold crazy kidployees -- Opportunity knocks at Southwestern -- U.S. Army : buy in of the highest order -- A great job flippin' burgers? -- And one to grow on.