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Author Roth, Carol.

Title The entrepreneur equation : evaluating the realities, risks, and rewards of having your own business / Carol Roth.

Imprint Dallas, Tex. : BenBella Books,, c2011.

Copies

Location Call No. OPAC Message Status
 Parsons Non-Fiction  658.4 R845    ---  Available
Description xix, 299 p. ; 22 cm.
Bibliography Includes bibliographical references and index.
Contents Foreword / Michael Port -- Introduction -- The issue: the assumptions, myths, and realities of entrepreneurship -- Assessing your fit with entrepreneurship -- Assessing the business's fit for you -- Assembling your entrepreneur equation, and a few reminders in case you get sucked in by the hype.
Summary By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor.
Subject Entrepreneurship.
New business enterprises -- Management.
Small business -- Management.
ISBN 9781935618447 (alk. paper)
193561844X (alk. paper)

 
    
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