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Author Kaplan, Robert S.

Title Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

Imprint Boston : Harvard Business School Press, c2004.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.4012 K141s 2004    ---  Available
Description xviii, 454 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
Subject Strategic planning.
Intangible property -- Management.
Human capital.
Management.
Added Author Norton, David P., 1941-
ISBN 1591391342 (alk. paper)
Standard No. NLGGC 257194452

 
    
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