Description |
viii, 264 p. ; 25 cm. |
Bibliography |
Includes bibliographical references (p. 237-244) and index. |
Contents |
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. |
Subject |
Strategic planning -- Handbooks, manuals, etc.
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Customer relations -- Management -- Handbooks, manuals, etc.
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Added Author |
MacMillan, Ian C., 1940-
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Added Title |
Market busters : 40 strategic moves that drive exceptional business growth |
ISBN |
1591391237 (hardcover : alk. paper) |
Standard No. |
9781591391234 (hardcover : alk. paper) |
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NLGGC 268997411 |
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