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Author McAfee, R. Preston.

Title Competitive solutions : the strategist's toolkit / R. Preston McAfee.

Imprint Princeton, N.J. : Princeton University Press, c2002.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.4012 M116c 2002    ---  Available
Description xx, 404 p. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction -- Industry analysis -- Firm strategies -- Differentiation -- Product life cycle -- Cooperation -- Organizational scope -- Incentives -- Antitrust -- Elementary statistics -- Pricing -- Auctions -- Signaling -- Bargaining -- Last words.
Subject Strategic planning.
Business planning.
Decision making.
Game theory.
Pricing.
Antitrust law.
Industrial management.
Competition.
Strategic planning -- Case studies.
ISBN 0691124035 (pbk.)
0691096465 (alk. paper)
Standard No. UKM bA2U8214

 
    
Available items only