| Description |
viii, 264 p. ; 25 cm. |
| Bibliography |
Includes bibliographical references (p. 237-244) and index. |
| Contents |
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. |
| Subject |
Strategic planning -- Handbooks, manuals, etc.
|
|
Customer relations -- Management -- Handbooks, manuals, etc.
|
| Added Author |
MacMillan, Ian C., 1940-
|
| Added Title |
Market busters : 40 strategic moves that drive exceptional business growth |
| ISBN |
1591391237 (hardcover : alk. paper) |
| Standard No. |
9781591391234 (hardcover : alk. paper) |
|
NLGGC 268997411 |
|
