Includes bibliographical references (p. 237-240) and index.
Contents
Introduction. What a business plan is and how it can help you start a successful enterprise -- pt. I. The ten essential action steps. Define your company : what will you accomplish for others and yourself? ; Identify your company's initial needs : what will you require to get started? ; Choose a winning strategy : how will you distinguish your product or service from others? ; Analyze your market : who will want your product or service? ; Develop a strong marketing campaign : how will you reach your customers and what will you say to them? ; Build a dynamic sales effort : how will you attract customers? ; Design your company : how will you hire and organize your work force? ; Target your funding sources : where will you find your financing? ; Explain your financial data : how will you convince others to invest in your endeavor? ; Use the RMA database : check your answers against the answer key -- pt. II. Putting it all together. What a business plan should look like ; How to create a time line ; Your plan is an extension of you ; Demonstrate that you can manage conflicting goals ; Present yourself in the best light ; Make a great in-person presentation -- pt. III. Business plan outlines and sample plans.
