| Edition |
6th ed. |
| Description |
viii, 342 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Part 1. Great comebacks : Continental Airlines : from the ashes -- Harley Davidson : at last -- IBM : a recovered giant -- Part 2. Planning blunders and successes : Coca-Cola's classic planning miscalculation -- Euro Disney : bungling a successful format -- Scott Paper, Sunbeam, and Al Dunlap -- Contrast-Southwest Airlines : finding a strategic window of opportunity -- Part 3. Execution flaws and accomplishments : The travails of Nike -- Boeing can't handle success -- Toys R Us : a category killer loses its punch -- Saturn's problem in Japan -- Contrast-the unstoppable Wal-Mart -- Part 4. Control weaknesses and strengths : United Way : where were the controls? -- Met Life : deceptive sales tactics-condoned or ill-controlled? -- Maytag : leaving a foreign subsidiary free as a bird -- McDonald's : the paragon of controls, but is this eroding? -- Part 5. Entrepreneurial adventures : Boston Beer : leading the microbrewers -- Boston Chicken and Planet Holywood : the masters of hype falter -- OfficeMax : grasping the ring -- Part 6. Ethical controversies and challenges : ADM : price fixing, political cronyism, and a whistleblower -- Tobacco : a beleagured but defiant industry -- The classic contrast-Johnson & Johnson's magnificent crisis management with Tylenol, but then... -- Conclusions : what can be learned? |
| Subject |
Management -- Case studies.
|
| ISBN |
0471333115 |
|
