Description |
xiii, 168 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references (p. 155-163) and index. |
Contents |
That vision thing -- Guns and butter -- Law of diminishing returns -- Money versus values -- Ceteris paribus -- Supply and demand -- Risk -- Oligopoly and game theory -- Rationality and choice under uncertainty -- Time, timing and time frame -- Product life cycle -- Strategy, logistics and tactics overview -- SaLT and the fishing analogy -- SaLT illustration, Blue Boy--logistical or tactical failure? -- SaLT illustration, Tulsa Sound-- did SaLT dissolve? -- Practice. |
Subject |
Small business -- Planning.
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Small business -- Decision making.
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ISBN |
9780595423149 |
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0595423140 |
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