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Author Barrett, William A., 1966-

Title iProperty : profiting from ideas in an age of global innovation / William A. Barrett, Christopher H. Price, and Thomas E. Hunt.

Imprint Hoboken, N.J. : John Wiley & Sons, c2008.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.4038 B275i 2008    ---  Available
Description xxxv, 243 p. : ill. ; 26 cm.
Bibliography Includes bibliographical references and index.
Contents pt. 1. Introducing the Global Context. Innovating world: welcome to the global innovation factory -- iProperty world: assessing iProperty risk in a changing global environment -- pt. 2. Strategies for a flat world. Global strategy: protecting, strengthening, expanding business opportunities -- Global business: integrating iProperty strategy and business strategy -- Global navigation: mapping the iProperty of competitors -- Global protection: selecting the fields of engagement -- Global matrix: maximizing return on the iProperty investment -- pt. 3. Tactics for maximum impact -- iProperty culture: creating a culture that values iProperty -- iProperty team: building a team for strategy execution -- iProperty pipeline part I: amassing a wellspring of ideas -- iProperty pipeline, part II: producing a strategically targeted portfolio -- iProperty options: tactical considerations for the global economy.
Subject Intellectual capital -- Management.
Intellectual property -- Management.
Added Author Price, Christopher H., 1946-
Hunt, Thomas E., 1956-
ISBN 0470171790 (cloth)
9780470171790 (cloth)

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