Description |
xxxv, 243 p. : ill. ; 26 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
pt. 1. Introducing the Global Context. Innovating world: welcome to the global innovation factory -- iProperty world: assessing iProperty risk in a changing global environment -- pt. 2. Strategies for a flat world. Global strategy: protecting, strengthening, expanding business opportunities -- Global business: integrating iProperty strategy and business strategy -- Global navigation: mapping the iProperty of competitors -- Global protection: selecting the fields of engagement -- Global matrix: maximizing return on the iProperty investment -- pt. 3. Tactics for maximum impact -- iProperty culture: creating a culture that values iProperty -- iProperty team: building a team for strategy execution -- iProperty pipeline part I: amassing a wellspring of ideas -- iProperty pipeline, part II: producing a strategically targeted portfolio -- iProperty options: tactical considerations for the global economy. |
Subject |
Intellectual capital -- Management.
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Intellectual property -- Management.
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Added Author |
Price, Christopher H., 1946-
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Hunt, Thomas E., 1956-
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ISBN |
0470171790 (cloth) |
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9780470171790 (cloth) |
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