Description |
xix, 261 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographical references (p. 259-261). |
Contents |
An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company. |
Subject |
Branding (Marketing)
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Identity (Philosophical concept)
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Success in business.
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Success.
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ISBN |
9781607520993 (pbk.) |
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1607520990 (pbk.) |
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9781607521006 (hardcover) |
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1607521008 (hardcover) |
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