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Author Rampersad, Hubert K.

Title Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand / Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich.

Imprint Charlotte, NC : Information Age Pub., c2009.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.409 R147a 2009    ---  Available
Description xix, 261 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. 259-261).
Contents An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company.
Subject Branding (Marketing)
Identity (Philosophical concept)
Success in business.
Success.
ISBN 9781607520993 (pbk.)
1607520990 (pbk.)
9781607521006 (hardcover)
1607521008 (hardcover)

 
    
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