Description |
xv, 301 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographical references (p. [281]-293) and index. |
Contents |
Introduction -- Part A. Consumers and competitors : your strategic foundation -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans. |
Subject |
Entrepreneurship.
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Businesspeople.
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Success in business.
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Leadership.
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ISBN |
0275989046 (alk. paper) |
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9780275989040 |
Standard No. |
YDXCP 2399971 |
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NZ1 10865781 |
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